Yellow Africa

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Yellow Africa


About Yellow Africa

Yellow Africa is a leading provider of digital financial services in Sub-Saharan Africa, specialising in offering financial solutions to underbanked populations. With a focus on innovation, the company relies heavily on data to drive strategic decisions and improve service delivery.

The Drive for Modernisation

Yellow Africa sought to modernise its data infrastructure. The company aimed to enhance its ability to collect, process, and analyse data from Zoho, ensuring real-time insights and improved operational efficiency. By leveraging advanced cloud technologies, Yellow Africa wanted to automate data management processes, improve scalability, and reduce operational overhead, positioning itself for future growth and enhanced customer service.

CloudZA's Solution

CloudZA partnered with Yellow Africa to design and implement a modernised, automated ETL pipeline to streamline data collection, processing, and analysis. Leveraging AWS services, the solution integrated Zoho’s API with a scalable and serverless architecture, ensuring seamless data ingestion and transformation. AWS Lambda was utilised to automate API data retrieval from Zoho, eliminating manual processes and ensuring timely data updates. Amazon S3 was implemented for cost-effective, scalable data storage, enabling structured and unstructured data to be efficiently managed. AWS Glue provided data cataloging and transformation capabilities, improving data discoverability and governance. Apache Iceberg tables were used to enhance data lake functionality, supporting efficient querying and large-scale analytics.

By leveraging AWS’s serverless architecture, the solution provided a cost-efficient approach where Yellow Africa only paid for actual compute time, reducing infrastructure costs and improving scalability. Amazon EventBridge automated ETL scheduling, ensuring data pipelines ran reliably without manual intervention. Amazon QuickSight served as the BI layer, allowing Yellow Africa to visualise trends, generate reports, and derive actionable insights from their data. Amazon Athena enabled ad-hoc SQL queries directly against the S3 data lake, further improving analytical capabilities.

Impact and Business Benefits

The automated ETL pipeline significantly improved Yellow Africa's data operations by eliminating manual data processing tasks and streamlining reporting workflows, integrating analytics from different sources to a single platform (QuickSight). The serverless architecture reduced infrastructure costs through its pay-as-you-go model, while scheduled data updates enabled more timely insights for decision-making. The modernised data infrastructure enabled Yellow Africa to make data-driven decisions more effectively, leading to improved customer service and operational efficiency.

About CloudZA

CloudZA is a cloud solutions provider specialising in modernising data infrastructure and cloud-native application development. With expertise in AWS services, CloudZA helps businesses across industries leverage cloud technology to optimise operations and drive innovation. As an AWS Advanced Consulting Partner, CloudZA has a proven track record in implementing scalable and secure cloud solutions tailored to customer needs.


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